Marketers apprehensive of the prepaid model say the approach doesn’t improve marketing outcomes and comes with payment ...

As global advertising budgets tighten, brands increasingly turn to influencer marketing as a cost-effective way to connect ...

India's influencer marketing industry to grow 25 per cent in 2025, driven by agency M&As, brand focus on credibility, and ...

You’ve heard of the seven deadly sins: pride, greed, wrath, envy, lust, gluttony and sloth. It’s easy for both influencers and brands to fall prey to them because of the nature of social media, where ...

Most brands see influencer marketing as their top priority, signifying a shift towards digital-first strategies, India ...

TV personality and longtime staffer Tina Provis is stepping into a senior influencer specialist role to strengthen Havas ...

Marketers  are now prioritising engagement rates (39%) and content quality (36%) over vanity metrics to  gauge ROI.

Marketers  are now prioritising engagement rates (39%) and content quality (36%) over vanity metrics to  gauge ROI.

The report also mentions that 85% of manufacturing brands now prioritise content quality over follower count, 72% prefer long ...

Provis, who joined Havas Red in 2019 and has built a dual career across agency and entertainment, now takes on a strategic ...

Nearly 72% of the 52 brands surveyed demonstrate a growing preference for long-term influencer partnerships, while 95% of these showed a clear inclination towards macro influencers (100,000 to 1 ...