Marketers apprehensive of the prepaid model say the approach doesn’t improve marketing outcomes and comes with payment ...

Creatorcult Media is an independent creator marketing agency bridging brands and the creator economy through data-led, ...

Most brands see influencer marketing as their top priority, signifying a shift towards digital-first strategies, India ...

Erik Huberman, Hawke’s founder, didn’t start with a pitch deck. He started with frustration—his own. After building and ...

Influencer marketing surges as brands shift focus to content creators for authentic, direct consumer engagement and sales ...

India's influencer marketing industry to grow 25 per cent in 2025, driven by agency M&As, brand focus on credibility, and ...

Provis, who joined Havas Red in 2019 and has built a dual career across agency and entertainment, now takes on a strategic ...

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...