It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

Influencer marketing is decoupling from the lawless environment that it used to be. More prominent creators are caught ...

Many brands are expanding their Super Bowl campaigns beyond just sponsored social posts this year to include experiential moments and exclusive New Orleans events.

At Brand Influence Agency, we’ve pioneered community influencer marketing in South Africa for over 15 years. How? By ...

Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.

Brands and the NFL are partnering with influencers and content creators for Super Bowl 2025 to expand access to the big game.

Carl’s Jr. is bringing back its racy commercials eight years after vowing to end its suggestive burger campaigns.

The Advertising Standards Council of India (ASCI) reported that 69% of top digital influencers violated guidelines during brand promotions, exposing over 110 million followers to undisclosed content.

One online personality who fell foul of the rules was Siobhan O’Hagan - who has more than 160,000 followers. One violation, ...