From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

Big media companies like Amazon, Disney and Warner might be cautious about the looming merger of ad titans Omnicom and ...

The Delhi Assembly Elections 2025 saw a record surge in digital ad spending, with BJP leading the race, followed by AAP and ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising is more than just semantics.

Nike's 2018 campaign featuring Colin Kaepernick is a masterclass in corporate social alchemy. By embracing the controversial ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI ...

Brands and the NFL are partnering with influencers and content creators for Super Bowl 2025 to expand access to the big game.

The real estate investment trust plans to deploy 150 units, which do not require headsets or outside equipment, by the end of ...

Carl’s Jr. is bringing back its racy commercials eight years after vowing to end its suggestive burger campaigns.

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Study reveals 69% of top digital influencers fail to disclose promotions properly, leading to non-compliance issues.