Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

Big media companies like Amazon, Disney and Warner might be cautious about the looming merger of ad titans Omnicom and ...

The Delhi Assembly Elections 2025 saw a record surge in digital ad spending, with BJP leading the race, followed by AAP and ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising is more than just semantics.

Nike's 2018 campaign featuring Colin Kaepernick is a masterclass in corporate social alchemy. By embracing the controversial ...

Brands and the NFL are partnering with influencers and content creators for Super Bowl 2025 to expand access to the big game.

The real estate investment trust plans to deploy 150 units, which do not require headsets or outside equipment, by the end of ...

Carl’s Jr. is bringing back its racy commercials eight years after vowing to end its suggestive burger campaigns.

The Advertising Standards Council of India (ASCI) reported that 69% of top digital influencers violated guidelines during brand promotions, exposing over 110 million followers to undisclosed content.

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.