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Micro dramas are China’s latest cultural export. Luring Indians with wild twists, cliffhangers
The micro drama industry, which started as a Chinese obsession, has a global appeal today. It has entered the Indian market ...
Gen Z can't stop buying fast fashion and won't repeat outfits—here's why
Who needs a party dress in 30 minutes? Gen Z, whose personal style is driven by trends, the internet, and never being caught ...
Gaurav Taneja’s Wife Ritu Rathee Quits Social Media: 'Such A Fake World'
Ritu Rathee, wife of YouTuber Gaurav Taneja aka Flying Beast, has announced that she has quit social media. In one of his new ...
Vibhu Raghave’s Demise from Stage 4 Colon Cancer Is a Wake-Up Call on Rising Cases and Late Diagnoses
Vibhu Raghave’s death is a painful reminder that youth is no shield. It is time we took our colon seriously—not just when tragedy strikes, but now. Read on to know the warning signs and if the disease ...
Social Samosa6d
The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral
CMO Sukita Tapadia discusses The Pant Project's marketing journey, the strategic nuts and bolts of thriving in the ...