This week’s most stylish men were surprisingly Gen Zs and they really did not disappoint. From Vedang Raina and Ishaan ...

Max Fashion’s campaign, #IYKYDK (If You Know, You Don’t Know) campaign isn’t just about fashion—it’s about rewriting the conversation around Gen Z. This generation is not a monolith; they cannot be ...

this generation is incredibly trend-savvy and highly aware of global and local fashion trends. In India, Gen Z is already shaping the fashion industry in a big way, as it accounts for 20-25% of ...

Gen Z fashionistas are feeling buyer’s remorse ... TikTok/music.to_watch.boys.to Dombrovska declared that it makes the wearer look like a “teenager” and suggested trendier options from ...

This edition of Spotlight India looks at how the Indian youth is changing, and new spaces and tactics that brands must employ to effectively reach them. Data from GWI shows Gen Z is mainly saving ...

Also read: The Gen-Z Influence: Revolutionizing fashion & beauty AIR cited Ramzirmawii as saying she is deeply happy to have given birth to the first Gen Beta boy of India. The Generation Beta ...