Nuria Conde, a seasoned marketing professional with over 20 years of experience, has carved a distinctive path in the world ...

Conversion rates and ROI are far more popular metrics than assessing whether marketing is meeting the company’s goals.

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and ...

In B2B (business-to-business) environments, where transactions are high-stakes, decision-making cycles are complex, and ...

Amid the fanfare surrounding the reopening of Portage Avenue and Main Street to pedestrians, questions remain about the ...

Under Hill, who joined in October last year, Nike is investing more into marketing focused on sports, with marketing spending ...

The Marketing Society announced the winners of its 2025 GCC Awards on Tuesday, 24 June, at Atlantis, The Palm.

“For too long, marketers have been unable to attribute the impact of creator marketing on brand equity and sales performance, leaving a major gap in full-funnel measurement. We are thrilled to combine ...

Following the early-May announcement of its intention to close its laboratory-grown diamond (LGD) jewellery business – ...

Hims & Hers Health, a telehealth company, offers direct-to-patient platform to distribute prescription drugs and OTC ...

In a significant prelude to its formal launch on 1st July 2025, India Business House (IBH) has taken a strategic step to ...

Nike said it would cut its reliance on production in China for the United States market to mitigate the impact from US ...