Following its acquisition of US-based influencer marketing platform Influential last year, Publicis Groupe is now expanding the agency’s operations into Australia. Influential brokers contracts ...

Publicis Groupe Australia has launched Influential, a new offering for the Australian market that unites the Groupe’s social, content, and influencer capabilities under a single brand. In Australia, ...

When skin care brand Peach & Lily was crafting a social media campaign to launch its latest product, the team wanted the results to speak for themselves. Breaking from convention, the marketer avoided ...

The Ministry of Manpower (MOM) has appointed creative agency Bread Butter Bacon to manage its social media communications strategy. The appointment will see the agency oversee MOM’s social media ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...

Ottawa marketing firm seoplus+, which is led by co-founders Eddy Abou-Nehme (far left) and Brock Murray, has acquired Meerkat Marketing, which is led by CEO Kyle Turk (far right). Photo courtesy ...

The new two-slab goods and services tax (GST) regime, which brings down prices of items ranging from milk to small cars, comes as marketers are expecting an advertising bonanza with festival season ...

Social media has been around for ages in marketing terms, but its current era feels like it started in the pandemic haze of 2020 with a TikTok video of a man sipping Ocean Spray while gliding along on ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Allu Arjun's next film, 'AA22×A6', is generating buzz. Director Atlee plans a grand production. The film may involve a Hollywood studio partnership. A USA agency will handle global marketing. Top VFX ...

Our second ever Global B2B Marketing Agencies Benchmarking Report is back and it is showcasing the best-of-the-best in B2B across the globe, from the UK to the US and beyond. People, Teams and Skills, ...