It's your LinkedIn ... this might be your ideal client. If you're looking for a new job, you'll want to list the type of companies you've worked for (or want to) — for example, healthcare ...

Use these example formats ... find what drives the most profile views. Make your ideal clients feel like they've found exactly who they've been looking for. Your LinkedIn success starts with ...

The ideal format for a LinkedIn headline is a few words about what you do, followed by the value that you bring, says Boggs. Having a professional-looking photo on your profile is a must.