When firms think of integrated marketing communication they typically think of advertising. Well there is more to IMC than ...

The marketing 3 Ps (Product, Price, Place, Promotion) are a core part of any good business plan. They work together to help ...

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, increase conversions.

OpenAI said on Wednesday its analysts have seen notable progress by Chinese start-up Zhipu AI in securing government contracts across several regions, signaling China's growing momentum in ...

MANILA, Philippines - The Polytechnic University of the Philippines - Manila is set to host the 33rd Grand AdClash, Be the SwaBEST: Tap Into True ...

Benson Integrated Marketing Solutions is proud to announce a new partnership with Entryway, a nonprofit dedicated to ending situational homelessness through a proven model that empowers at-risk ...

Merge CEO Stephanie Trunzo said the agency acquired Blazer as a strategic accelerant to elevate its marketing and technology offerings, particularly in business strategic consulting. The acquisition, ...

Cheniere Energy, Inc. (“Cheniere”) (NYSE: LNG) announced today that its subsidiary, Cheniere Marketing, LLC (“Cheniere Marketing”), has entered into a long-term Integrated Production ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, intent-driven funnel.

True transformation is possible when you align marketing functions with overall business goals and priorities and give them proper weight.

An integrated marketing communication approach ensures all messaging is consistent across different platforms, building trust and recognition. This strategy enhances customer engagement by providing a ...

European standards organisation releases report identifying the first use cases for next generation of mobile in sensing, spanning indoor, outdoor, mixed environments applications with targets ...