Sunscreens are suddenly a category of interest. “Up until 5 years ago, the sunscreen market was sleepy, and sold mostly ...

This is not only a cost-effective tool but also as a creative collaborator. But are they posing a threat to real models and ...

Rising input costs, weak demand, and intense competition, are compressing the profitability of FMCG companies, affecting the ...

Gensol Engineering has failed to make repayments on bonds that used BluSmart taxis as collateral. This and more in todays ...

With a 21% share, the Food & Beverages sector emerged as the top contributor to ad volumes in 2024, maintaining its position ...

The FMCG giant's employee count decreased by 8.46%, while median remuneration rose by 8.39%. HUL navigated a challenging year with moderated urban demand, focusing on volume growth.

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

A small-business owner can take advantage of her brand's strength by pursuing a product line extension strategy, which means introducing new products that are related to but slightly different ...

Small businesses often lack the revenue necessary to cope with multiple product failures. To prevent this problem, many small companies create a product concept to test a proposed product's ...

US Treasuries rallied after a strong note auction and data revealed the world’s top economy shrank at the start of the year, reinforcing bets the Federal Reserve will lower interest rates twice by ...

Nat Habit appoints Kushal Gupta as Chief Retail Officer to spearhead its offline retail expansion and revenue growth strategy ...