Boss zeroed in on star power for its spring runway show in Miami.. The break-off label of Hugo Boss invited more than 500 guests to South Florida to see big names, including Pamela Anderson, Naomi ...

LONDON, June 30 (Reuters) - German fashion brand Hugo Boss announced on Thursday it was returning to Formula One with the Aston Martin team, five years after leaving for the electric Formula E series.

In tandem with the campaign, Hugo Boss says it is rolling out “a true 360-degree rebrand” across all consumer touchpoints. It will feature a new logo with bolder, more graphic typeface meant ...