Forget the low-hanging fruit and reach for the numbers that tell you what's really working. The post 7 vanity metrics marketers should avoid, and 7 to replace them appeared first on MarTech.

Just as Pygmalion sculpted his masterpiece from a block of stone, you might find yourself shaping your social media strategy ...

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Companies can use it to measure how digital workers perform and to measure adoption of agentic software.PromoRepublic ...