We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently resonates with potential customers—and how they effectively communicate ...

Follow these steps to generate high-value content ideas for your customers’ needs and wants. Step 1: Become the customer Download the template and walk through these steps: Customer segment ...

As an example, this is my value proposition and is, generally speaking, how they are captured: "As a senior thought leader in the ecosystem of leadership, I have the capability of designing and ...

A lot of new service-based businesses try to do everything for anyone, or they go into the market without a clear understanding of the clients they’re trying to serve.