Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Finishing a sale, organizing contractors, and seeing a project through to completion are just some items on a roofing company ...

In today's competitive market, businesses need to find more effective ways to improve customer reach rates. WeChat CRM is a solution that has emerged to address this need.

ShadowLeak allows attackers to exfiltrate sensitive data without user interaction, highlighting AI security risks.

Strategic pricing reduces acquisition waste, builds trust faster and moves leads through your funnel more efficiently.

While more organizations turn to agentic AI for ERP, the challenging part where most companies get stuck is adoption.

Macquarie US head of software and services research Steve Koenig joins Market Catalysts host Julie Hyman to discuss the software sector, explain how investors should be playing the space, and share ...

I adopted five Gmail add-ons that cover the essentials. Together, they turned Gmail from a basic email client into the ...

Builder Prime, the comprehensive business management platform designed specifically for home improvement contractors, today announced the successful completion of its Series B funding round, led by ...

Enterprise digital transformation continues to redefine how organizations operate, with customer relationship management (CRM) and business process automation emerging as key enablers of sustainable ...