Diversify your approach and messaging: Use bottom-of-funnel messaging for Google Ads search campaigns while taking advantage of LinkedIn Ads’ visual components and greater character limits.

1. Thought leader ads testing Thought leader ads (TLAs) have produced great engagement for our clients since we began testing them shortly after LinkedIn introduced them in 2023.

Diversify with LinkedIn, YouTube and Bing Ads, leverage AI-driven bidding and focus on first-party data to refine targeting. A holistic, multichannel approach is key. - Amy Packard Berry, Sparkpr 18.