It sounds like the start of a 21st century horror film: Your browser history has been public all along, and you had no idea.

Unlike superheroes, you don't boost your personal brand by acting like an incorruptible symbol. Instead, ask yourself the questions that have guided people for millennia.

Thursday’s Forbes Daily newsletter covers latest on Boeing plane crash in India, May inflation, trade deal with China, the Global 2000 list of valuable companies & more.