Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

When they first caught on, online lead funnels were used mainly by coaches and small businesses selling some kind of service or info product. But there's no reason enterprise brands shouldn't or ...

The marketer of brands including Pringles and Pop-Tarts found that predictive impact scoring can boost creative performance ...

Why should advisors be marketing to millennials? Because there are over 70 million American millennials, who make up about 30% of the entire population, that’s why. Also known as Gen Y, millennials ...

The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to ...

Easy ways to boost visits and impressions using built-in marketing and SEO tools in your website builder. Get actionable ...

Dianna Gunn built her first WordPress website in 2008. Since then, she's poured thousands of hours into understanding how websites and online businesses work. She's shared what she's learned on blogs ...

I asked ChatGPT to use its analytical power to sift through all the noise and answer how to actually build wealth with a side ...