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Some companies have built an entire business model around consumer data, whether they sell personal information to a third party or create targeted ads to promote their products and services.

A version of this article appeared in the May–June 2023 issue of Harvard Business Review. Jill Avery is a senior lecturer of business administration and the C. Roland Christensen Distinguished ...

After author Suzanne Collins found herself flicking between coverage of the ongoing war in Iraq and reality TV late at night, she was inspired to create her bestselling novel about a world where ...

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