And of course, LinkedIn wants you to attract prospects—with paid advertising. But creating effective ads on LinkedIn can be a challenge. Do ads really have to cost so much? What assets will you need?

This article is published by AllBusiness.com, a partner of TIME. LinkedIn has come a long way since its launch in 2003. Back then, it was a simple idea—bringing professional networking online.

Attorney Advertising Notice: Prior results do not guarantee a similar outcome. Statement in compliance with Texas Rules of Professional Conduct. Unless otherwise noted, attorneys are not certified ...

“Social media is a good component of that. Because of my market, LinkedIn is more effective than Facebook will ever be, and right after LinkedIn would probably be Instagram. “My clients aren ...