Are you implementing influencer marketing as the strategic core of your consumer journey or still treating it as just another ...

Agentic AI empowers teams to move faster, smarter and more creatively—turning fragmented data into fuel for innovation, ...

From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a ...

LinkedIn’s move is based on research showing that 77% of B2B marketers in India consider the first day of a campaign as ...

Christian Heins, Director iGaming at Tipico, believes requires a ‘fundamental reassessment’ is needed to deal with Germany's ...

Marketers are under increasing pressure to adopt AI in their tech stacks, and there's certainly no shortage of AI to use. But ...

In-game advertising has opened up a whole new playing ... it’s the nature of that audience that makes gaming so effective. Unlike passive media like TV or social scrolls, gaming calls for ...

This article is published by AllBusiness.com, a partner of TIME. LinkedIn has come a long way since its launch in 2003. Back then, it was a simple idea—bringing professional networking online.

68% of marketers surveyed said video is the most effective format to reach and influence ... In an age where misinformation, clickbait, and MFA (Made-for-Advertising) sites pollute the open web, ...

As companies jostle for sustainability leadership, these competitive rivalries are proving unexpectedly powerful in ...

Under this new system, advertisers will only need to submit a product image and specify a budget and Meta’s AI will then ...

Source: IAB / PWC Internet Advertising Report Digital advertising is affordable, measurable, and effective. Such advantages are crucial particularly for small businesses and firms that do not have ...