Are you implementing influencer marketing as the strategic core of your consumer journey or still treating it as just another ...

Source: IAB / PWC Internet Advertising Report Digital advertising is affordable, measurable, and effective. Such advantages are crucial particularly for small businesses and firms that do not have ...

And of course, LinkedIn wants you to attract prospects—with paid advertising. But creating effective ads on LinkedIn can be a challenge. Do ads really have to cost so much? What assets will you need?

“Social media is a good component of that. Because of my market, LinkedIn is more effective than Facebook will ever be, and right after LinkedIn would probably be Instagram. “My clients aren ...

This article is published by AllBusiness.com, a partner of TIME. LinkedIn has come a long way since its launch in 2003. Back then, it was a simple idea—bringing professional networking online.