Following the trend, augmented reality has emerged as an innovative ... the relationship between consumer and brand and can be used in any location, be it PC at home, mobile devices or kiosks ...

As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

Once a distant dream, augmented reality (AR ... But with humans, you can't if you're just sitting still and you're just using 2D environments.” Previously, Baker and his team used virtual reality (VR) ...

Imagine walking through a bustling city street, and with just a glance at your smartphone, you unlock layers of history hidden in plain sight. Or picture donning sleek glasses that overlay digital ...

Visitors move about the space and interact with wild landscapes, characters, and objects using their voices and hands. Versa ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

While virtual reality (VR) immerses the user into an entirely digital ... and the intensity of the illusion depends on the lens being used. Jaime Donally, author, speaker and founder of ARVRinEDU, ...

Madison researchers are developing a mobile app that could make renovations for aging in place easier to recommend.

If his anxiety rises when the doors close, the voice of a therapist can help him ... Clinic and Virtual Reality & Immersive Technology Clinic and laboratory. VR “is used interactively with ...