Two players can indeed play multiplayer with two AR glasses on one system, and it was a wild ride in my sardine can-sized ...

In micro-moments, consumers aren't just browsing casually; they are searching with intention, and brands that appear with an ...

Holographic displays create three-dimensional (3D) images that appear to float in space by manipulating light waves, often ...

An app used by custom-made men's brand Hockerty for sneakers allows users to virtually see how a customized shoe looks on ...

Artificial intelligence is transforming marketing and audience engagement, and it''s through gamification that more brands can reshape how they drive loyalty and advocacy.

The Finger Lakes Virtual Museum app—developed primarily by students and set to launch publicly this fall—is a digital ...

Display glasses are often misleadingly marketed as "AR glasses." In this article, we clarify what the technology can really do and where its limits lie.

Qualcomm will host its Snapdragon XR Day on July 21 in New Delhi, showcasing developments in extended reality (XR) technologies including AR, VR, and MR.

FORM has long been one of the leaders in the smart swim goggles market, with Apple even carrying the company's Smart Swim 2 ...

The Form Smart Swim 2 Goggles transformed how I swim. Whether you're a beginner swimmer or a competitive triathlete, this is everything you should know.

It’s becoming clear that AI chatbots and other genAI tools aren't nearly as helpful as we’ve been led to believe.

Explore the Metaverse in Science! Learn what it is, how it works, and its cool uses in virtual labs, education, and research, ...