However, starting this year, the GSE name will be rebranded with a fresh logo and applied exclusively ... larger alloy wheels, and brake calipers finished in a striking yellow.

Back in 1968, Mattel’s Elliot Handler started Hot Wheels to compete against Matchbox cars. Over the past 56 years, the process of concept, approval, design, prototype, production, and sales has ...

Mattel enters the construction toy market with Brick Shop, launching Hot Wheels-themed building sets to compete with LEGO. The lineup includes three tiers—Speed ($20), Elite ($50), and Premium ...

Watch out, Lego. The Mattel Brick Shop has arrived. In a collab with its Hot Wheels brand, the all-new non-diecast product portfolio debuts with seven building sets that feature not just plastic ...

Mattel is launching a new building set brand this summer called Brick Shop, and the toy manufacturer is kicking things off with one of its most iconic franchises: Hot Wheels. Similar to Lego and ...

Initial product collection includes Speed Series, Elite Series and Premium Series and each item will come with exclusive die-cast car to match each build Mattel, Inc. (NASDAQ: MAT), a leading ...

On the side, the car has a large air intake, which is placed right ahead of the rear wheels, feeding air to ... a stance justifying the raging bull logo. Step inside, and you will continue to ...

“The wheels get turning,” Lowe said ... The words "Tampa Bay Times" written in a Gothic font ...

In miniature form, at least. Starting Friday, April 18, the Mattel Creations shop will be offering the Hot Wheels x Mercedes-Benz Project G-Class Past II Future, designed by NIGO, for $80.

Ian Weber’s office in Lehi, Utah, is a shrine to his accomplishments. Like other home offices, it’s full of photos, awards and memorabilia that mean the world to him. But here, all the picture ...