HootSuite is taking . While Facebook might be a great place for connecting, building networks, and marketing, sometimes easy access to information like the make up of your fans can be elusive.

CX programs need to leverage more advanced quantitative analytics to drive action, increase financial impact, and prepare for a more analytics-driven future. Newsletters Games Share a News Tip.

Defining Advanced Analytics. Advanced analytics is a term for leading-edge techniques that use AI and machine learning. Whereas data analytics refers to insights drawn from raw data, ...