-We are at the iconic Hollywood Sign, right here on the mountain top on Mount Lee, with the sign herself. We consider it the international symbol of filmmaking, moviemaking, and dreams come true.

Hefner, who previously helped save the Hollywood sign in the 1970s, compared building homes on Cahuenga Peak to building “a house in the middle of Yellowstone Park.” ...

Jeff Zarrinnam, chair of the Hollywood Sign Trust, told Forbes magazine that the landmark is so far safe. Zarrinnam said the false posts being shared online were likely AI-generated images and videos.

Concern for the sign first sparked on social media, where fake, AI-generated posts circulated late Wednesday, Jan. 8, showing the sign on fire.

Social media users have been sharing fake images of the Hollywood sign burning as deadly wildfires raged across Los Angeles, but the famous landmark was not impacted, according to witnesses.

The Sunset Fire in the wooded area of Hollywood Hills began at around 6 p.m. on Wednesday. Here's what to know about the iconic Hollywood Sign landmark.

The Hollywood Sign is seen with smoke from multiple wildfires on Jan. 8, 2025 in Hollywood, California. AaronP/Bauer-Griffin/GC Images As another wildfire broke out Wednesday night in the ...

The rare A-frame home, hitting the market for the first time in almost 40 years for $2.25 million, is perched directly beneath the Hollywood Sign. Lawrence Fitz-Simon If location is everything in ...

“The Hollywood sign is (sic) LA is now covered by fire,” text in the image reads. The Threads post received more than 2,000 likes in a day. The image also circulated widely on Instagram and on X.

So the property sat untouched for decades, while more and more hikers trekked up to the Hollywood sign, many oblivious to the fact that the vast green space to the west wasn't part of the park ...

Jeff Zarrinnam, chair of the Hollywood Sign Trust, told Forbes magazine that the landmark is so far safe. Zarrinnam said the false posts being shared online were likely AI-generated images and videos.