No, the Hollywood sign is not on fire. The images circulating online that appear to show the sign on fire were generated by AI, and the sign itself is relatively safe from the flames at this point ...

Jeff Zarrinnam, chair of the Hollywood Sign Trust, told Forbes magazine that the landmark is so far safe. Zarrinnam said the false posts being shared online were likely AI-generated images and videos.

As another wildfire broke out Wednesday night in the Hollywood Hills, social media was flooded with fake AI-generated photos and videos of the landmark Hollywood Sign on fire. While the sign was ...

Concern for the sign first sparked on social media, where fake, AI-generated posts circulated late Wednesday, Jan. 8, showing the sign on fire.

Social media users have been sharing fake images of the Hollywood sign burning as deadly wildfires raged across Los Angeles, but the famous landmark was not impacted, according to witnesses.

“The Hollywood sign is (sic) LA is now covered by fire,” text in the image reads. The Threads post received more than 2,000 likes in a day. The image also circulated widely on Instagram and on X.

Behind The Hollywood Sign 2/3/2025 | 12m 54s | CC Directors Will Gluck and Joe Dante reveal secrets of their iconic location shoots at L.A.’s most famous movie landmark, while Host Harry Medved ...

The Hollywood Sign is seen with smoke from multiple wildfires on Jan. 8, 2025 in Hollywood, California. AaronP/Bauer-Griffin/GC Images As another wildfire broke out Wednesday night in the ...

Jeff Zarrinnam, chair of the Hollywood Sign Trust, told Forbes magazine that the landmark is so far safe. Zarrinnam said the false posts being shared online were likely AI-generated images and videos.

Jeff Zarrinnam, chair of the Hollywood Sign Trust, told Forbes magazine that the landmark is so far safe. Zarrinnam said the false posts being shared online were likely AI-generated images and videos.