The Hollywood Sign is one of the most photographed landmarks in the world. It’s been blown up in movies, kissed by drones, perched above celebrity scandals, and immortalized in everything from ...

As another wildfire broke out Wednesday night in the Hollywood Hills, social media was flooded with fake AI-generated photos and videos of the landmark Hollywood Sign on fire. While the sign was ...

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Fake posts on social media showed the iconic sign aflame on Wednesday night Anna Lazarus Caplan is a writer-reporter for PEOPLE. She has been working at PEOPLE since 2022. Her work previously ...

The Sunset Fire, which started Wednesday night in the Hollywood Hills, was on the other side of the 101 Freeway and a significant distance from the sign. The spread of the Sunset Fire was stopped ...

Social media users have been sharing fake images of the Hollywood sign burning as deadly wildfires raged across Los Angeles, but the famous landmark was not impacted, according to witnesses.

While it’s often viewed as a beacon of hope and opportunity, the Hollywood sign has also been marked by tragedy. In 1932, 24-year-old silent-film actress Peg Entwistle leaped to her death after ...

Jeff Zarrinnam, chair of the Hollywood Sign Trust, told Forbes magazine that the landmark is so far safe. Zarrinnam said the false posts being shared online were likely AI-generated images and videos.