As Spring blooms across Shanghai, Hoegaarden has transformed the cities Covid-testing stations into tasting booths in an experiential campaign. Hoegaarden transforms covid testing booths into beer ...

The story of how a certain Belgian witbier and its flowerpot glass kick-started the foreign beer revolution in Malaysia. THERE was a time when the number of beers readily available in Malaysia ...

Beer brand Hoegaarden tapped into cultural nuances by transforming COVID-testing booths into spring pop-up bars to offer a symbolic gesture of rejuvenation in China. At the beginning of 2023, the ...

Hoegaarden China has partnered with McCann Shanghai to transform six Covid swab-testing booths in Shanghai into the brand’s new flavour tasting booths. This comes as the brand realises swab ...

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Hoegaarden and agency partner McCann Shanghai have transformed six testing booths in the city to beer-tasting stations, “Tuinen Van Hoegaarden.” They are offering free fruit beer and flowers to ...

Professor Eric Claassen, who works at Amsterdam University, explained that strong Belgian beers, including Hoegaarden, Westmalle Tripel and Echt Kriekenbier, are rich in probiotic microbes that ...

Examples include Belgian beers Hoegaarden, Westmalle Tripel and Echt Kriekenbier, which are rich in probiotic yeast. Unlike most beers, these brands are fermented twice – once in the brewery and ...

Other options nearby include the Stella Artois brewery in Leuven, which is a quick train ride, and Hoegaarden, an easy ride away in its eponymous village. “Brewing tradition here goes back to ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...