After more than a year of being named the Utah Hockey Club, the newest franchise in the NHL has officially been named the ...

Smith Entertainment Group revealed Utah Mammoth as its official team name on Wednesday. Here is how fans reacted.

The Utah Mammoth brand was born out of an unprecedented level of fan engagement. The team conducted four rounds of surveys and voting, allowing fans to have a direct say in the naming and design ...

The Mammoth name carries deep historical and symbolic significance. Mammoths are known for their herds, which moved swiftly across the land, much like the fast-paced action of an NHL game. This ...

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed on its new name: the ...

The Utah NHL team has picked Mammoth as its permanent name. On Wednesday morning, the official announcement was made ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

Tusks up, Utah! The Utah Hockey Club has officially rebranded into its new official and permanent name: the Utah Mammoth.

Smith Entertainment Group announced Wednesday morning that Utah’s NHL team will now be known as the “Utah Mammoth.” Four ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...