How Hello Kitty helped post-WWII Japan conquer the world Born from the trauma of World War II, this bow-wearing cartoon icon became a powerful tool for diplomacy, reinvention, and cultural soft power.

Naturally, these brand expansions have also seen the Hello Kitty brand move into the world of anime. Since her inception, Hello Kitty has starred in several anime series, ranging from early years ...

Japan has transformed Oita Airport into a kawaii wonderland that will make Sanrio fans swoon. The newly rebranded Oita Hello Kitty Airport officially opened on April 13, 2025, as part of the ...

Oita, a scenic region known for its natural hot springs on the Japanese island of Kyushu, has recently renamed its air hub Oita Hello Kitty Airport to lure fans and tourists.

She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, two amusement parks and even a maternity hospital.

Sanrio had created some of the best-known franchises around the world. Photo: frederic j. brown/Agence France-Presse/Getty Images Hello Kitty is celebrating her 50th birthday this year.

McDonald's Japan will have a Hello Kitty Happy Meal promotion that'll come with a QR code to download a special summer version of Suika Game.

Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.

A writer shares Sanrio Puroland tips to make the most of your visit to the Hello Kitty theme park in Japan, and experience all the rides, merch, and food.

King Charles commented on Pokémon being 'aspirational' and wished Hello Kitty a happy birthday at a June 25 Japanese state banquet.

For a limited time with a purchase of a Happy Meal Set from Mcdonald's Japan, you can receive one of 50 different Hello Kitty toys.

In honor of Hello Kitty's 50th birthday, here are fun facts about the beloved Sanrio character who, turns out, is not a cat.