On the 50th anniversary of Hello Kitty, fans were shocked to learn that their beloved cat-inspired character is, in fact, not a feline at all — she's a little girl.

Hello Kitty and Sanrio are expanding big time with their new deal with two of anime's top studios that could change the kawaii brand forever.

Now, the Hello Kitty Zodiac collection is exclusively on the website (most Kidrobot toys aren’t available in stores yet), and I couldn’t be happier.

McDonald's latest Happy Meal —a Hello Kitty and Yu-Gi-Oh! crossover—is now available. Here's what to know, including how to buy the toys separately.

Lady Kitty Spencer's daughter Athena toddles after her model mother in a matching sundress in beautiful new photos.

Dua Lipa is "living on island time" in her latest snaps in a teeny tiny crochet bikini, featuring Hello Kitty's face on her bust and a matching bow.