It's been over a year since Babylon Health – once the darling of the UK digital health sector – foundered into bankruptcy and, in the meantime, former CEO Ali Parsa has not been idle.

Chronic cough (CC) is common, predominantly affecting middle-aged females. Sufferers experience significantly impaired quality of life (QoL). Cough is associated with increased healthcare costs.

The Indian actress - who marked her 50th birthday with a bash that made the headlines for all the wrong reasons - catapulted to global fame after winning Celebrity Big Brother.