My wife, Heather, and I moved to Austin, Texas, where I’d grown up, and I used the physical and psychological separation from the company to do some soul-searching. Explore HBR HBR Store About ...

Nintendo is suing accessory firm Genki for trademark infringement after it shared renders of a Nintendo Switch 2 "mockup" months before Nintendo revealed official images of its new console.

How Brand Recognition Works A brand is a name, logo, word, mark, tagline, or any other identifying characteristic that distinguishes a company's products or services from others on the market.

Elon Musk’s artificial intelligence company said an “unauthorized modification” to its chatbot Grok was the reason why it kept talking about South African racial politics and the subject of ...

OKLAHOMA CITY — Oklahoma state officials announced a deal Friday with a private company in the United Arab Emirates for the construction of a $4 billion aluminum manufacturing facility in ...

BC.GAME, a global leader in Web3 gaming and sportsbook entertainment, has officially launched its new brand identity – featuring a redesigned logo and the bold new slogan, “Stay Untamed”. The update ...

She founded the company with rocket scientist husband Andrew Duggleby in 2020, and since then has secured millions of pounds in investment, and interest from Nasa. If test flights continue to go ...

It is one of the most instantly recognisable symbols of any tech company. But now, Google has updated its iconic logo for the first time in a decade. In the new icon, the blocky red, yellow ...

After they fix what they started, they’ll also have to follow the rules like minimizing digging more than once, wearing identifiable gear with the company logo and display the logos on the crews ...

The reigning AL Cy Young winner has been the most dominant pitcher in baseball the last few weeks. Friday night, Detroit Tigers ace Tarik Skubal struck out 12 Texas Rangers in seven innings ...

Director of Kent car sales company banned from director roles for Covid loan abuse Joseph Harrison disqualified as a director for 12 years and ordered to repay £38,295 South East Commercials boss ...

With such popularity and influence, you might start wondering, why was the Mack truck named the way it was and how did a bulldog become its logo? Both traditions started early on in the company's ...