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Hawaiian Tropic has expanded its portfolio with two lines, in an effort to encourage more Brits to protect their skin from the sun this summer. The Edgewell Personal Care brand has rolled out Glowing ...

Hawaiian Tropic, the skin-loving sun care brand that’s part of the Edgewell Personal Care portfolio, has launched two new products – the Glowing Protection Face Cream SPF 50 and the Hydrating After ...

Hawaiian Tropic, the sunscreen brand owned by Edgewell Personal Care, teamed with social media star Alix Earle for what it bills as its first major marketing campaign, per details shared with ...

Hawaiian Tropic enlisted influencer-model Alix Earle in its "Tana Sutra" campaign, which utilizes tantric positions in the spot. The sunscreen's campaign is the largest in the history of the brand.

"This is a breakthrough moment for Hawaiian Tropic. 'Tana Sutra' is the largest creative campaign in the history of the brand," said Veronique Mura, SVP/GM at Edgewell Personal Care. "It ...

Hawaiian Tropic has teamed up with media personality Alix Earle on its first major ad campaign. The work, from BBH USA, sees the internet star in a playful Kama Sutra-inspired spot of ‘tan-tric ...

Alix Earle and Hawaiian Tropic have teamed up. The social media influencer stars in the suntan lotion company’s latest campaign, “Tana Sutra,” featuring a tongue-in-cheek take on the best ...

Hawaiian Tropic, the skin-loving sun care brand that’s part of the Edgewell Personal Care portfolio, today announces the launch of Hibiscus Cove, its first European immersive brand experience.

The “Tanta Sutra” initiative focuses on ways to achieve a sun-kissed glow. Hawaiian Tropic has tapped content creator Alix Earle to star in its new campaign. The “Tanta Sutra” initiative ...

Shares of Edgewell Personal Care Co. sank toward a near five-year low Wednesday, after the parent of consumer brands including Wet Ones, Playtex and Hawaiian Tropic cut its full-year financial ...