From Bar-And-Shield Logo To Willie G Although Harley-Davidson was founded in 1903, the company officially began using the original iteration of the iconic Bar & Shield logo in 1910.

When Harley-Davidson started out in the early 20th century, it didn't have any logo at all. Since then, it's had dozens. Here are the most iconic.

However, when discussing Harley's most recognized identifiers, particularly in the 21st century, it's hard not to mention Willie G, Harley-Davidson's skull logo.