Halfway through the new launch ad for Bud Light Seltzer, the (fake) mayor of Seltzer, Pennsylvania, says, “You’ll love Bud Light Seltzer, there’s no Bud Light in it.” https://youtu.be ...

Is hard seltzer here to stay or will sales of the fizzy alcoholic water eventually go flat? That’s the question beer industry observers have been asking for much of 2019. Similar to ...

Coca-Cola is gearing up to enter the hard seltzer market with its Topo Chico brand. Coke will pilot the alcoholic beverage in select Latin American cities later this year, and then in the U.S. in ...

Costco has thrown its hat into the hard seltzer ring. The warehouse retail giant has reportedly started selling alcoholic seltzer under its Kirkland brand, joining a popular market that includes ...

Coors is selling an orange cream pop alcoholic ice cream. The ice cream is based on a limited edition hard seltzer flavor. Hard seltzer sales have exploded and led to growth in canned cocktails ...

But many will order a hard seltzer. The Rambler expects to sell close to 500 cans in flavors like peach, pineapple and grapefruit pomelo. “We’ll sell a lot of buckets of White Claw and Truly ...

The company owns Samuel Adams Beer, Truly Hard Seltzer and several other beverage brands. Rebound or breakdown? See how Matt Maley is trading June’s market volatility, live this Wednesday ...

Forbes contributors publish independent expert analyses and insights. Gary Stoller is an award-winning travel and investigative journalist. This article is more than 4 years old. If you want to ...

Hard seltzer is here to stay, experts say, but the craze that swept the nation is officially over. Hard seltzers like White Claw became hugely popular in 2019, leading major brands to follow suit.