The answer -- use your skin tone to help guide you. While no one should ever stop wearing colors they love, it is important to find the right shade that brightens you up, instead of dulling you down.

Wondering how to find the best lipstick for your skin tone? We asked a professional color analyst how to find your undertones and contrast.

After years of testing to find the best sunscreen for dark skin tones that won't leave a white cast, I've discovered my favorite formulas that are practically invisible.

The Closers 2025 How a Self-Taught Makeup Artist Built a Beauty Brand for Every Skin Tone 3 minute read Danessa Myricks at the office of Danessa Myricks Beauty in Long Island, N.Y. on July 17, 2024.

“Roam has been built to end the stigma and shame in shopping for sex for everyone,” a brand representative said.

There are five skin tone emojis to choose from, but doing so can open a complex conversation about race and identity.

Alphabet Inc's Google on Wednesday unveiled a palette of 10 skin tones that it described as a step forward in making gadgets and apps that better serve people of color.