The magic shrinks: Toy industry trims the fun as China tariffs squeeze margins Toy makers are changing product designs to cut costs as tariffs impact bottom lines.

Hasbro’s turns lower as comments about the impact of tariffs and retailer spending patterns offset upbeat earnings.

Dive Insight: Hasbro’s Magic: The Gathering performance helped fuel the company’s Q2 performance despite a tough environment for toys.

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Wizards of the Coast and its Magic: The Gathering cards are a money-printing machine for Hasbro, but its overall toy sales are down.

Hasbro’s Magic: The Gathering growth helps offset toy revenue drop The toy and entertainment company raised its full-year guidance, though it acknowledged that tariff rates remain fluid.