Cheetos just introduced a brand-new font — yes, a font — inspired by the nuclear orange fingertips its snacks create. And yes, it's free for everyone to download. Here's how.

“It’s that casual, handwritten-style script font,” says Vaishali Shah ... ish”, when “Pinterest was basically drowning in it”. And she has had first-hand experience of its popularity. A few years back ...

Dive Brief: Cheetos is extending its “Other Hand” marketing campaign with a custom font timed to National Handwriting Day (Jan. 23), per details shared with Marketing Dive. “Other Hand” centers on ...

What it is: Loose, very feminine script that looks like it was done with a brush. This kind of font or calligraphy has a ton of bounce, meaning the letters don’t all sit on the same baseline ...