To better understand Halloween's unique effect on the brain and how it relates to everyday consumer behavior, you must first understand the psychology of identities. Like Norman Bates, consumers ...

Halloween Sign Branding Trick-or-Treaters 'Lazy Entitled Freeloaders' Sparks Debate. Published Oct 18, 2021 at 12:19 PM EDT. By . Rebecca Flood is Newsweek's Audience Editor for Life & Trends, and ...

It is officially Halloween season, and creepy October storytelling is at its peak. Although it may be difficult to see how any non-spooky content might find inspiration in the annual fright-filled ...

A fake beer spokesperson known as “the Most Interesting Man in the World” was just named grand marshal for this year’s 42nd annual Greenwich Village Halloween parade. That’s right, the ...

Cedar Fair has deferred to branding its parks individually rather than creating a national brand to unite its properties, a la Disney, Universal, Six Flags and SeaWorld. That legacy now extends to ...

With Halloween Horror Nights, Universal has created a monster in the industry. But creating monsters is what Universal does best. Originally Published: September 6, 2022 at 6:33 AM PDT ...

Plymouth’s 1620 Winery & Wine Bar is making a good-natured play to extend the town’s autumnal range a month or so earlier, aiming more for Halloween than Thanksgiving.

Katie Piper has hit out at Halloween disfigurement makeovers, featuring burns and scars, calling them "distasteful and offensive". The brave beauty, who survived an acid attack in 2008 when her ex ...

This Morning viewers weren't impressed with the Halloween trees segment (Image: ITV). Earlier in the programme Josie, 38, revealed a new part of her morning routine which surprised co-host Holly ...