"I was so used to having cameras around 24/7 ... Oh, I gotta show my life on social media, show everyone who I am. People gravitated toward that." ...

These are the top-selling gym clothes from one of the most reliable workout retailers in the game, Under Armour.

A new social media campaign from Under Armour highlights Greek life at two of Maryland’s historically Black universities.

Under Armour signs deal to provide jerseys for Canadian Hockey League, expanding its presence in hockey and boosting marketing efforts.

The $40 million APAC media win consolidates the agency's global partnership with Under Armour, adding to its existing remits in North America and the EMEA.

In 2023, Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed under the company’s banner.

Amid uncertainty about whether evolving U.S. trade policies will dampen consumer demand, Baltimore-based Under Armour is considering ways to minimize the impact of tariffs on its costs.

Under Armour’s Expanse Everyday Pants are just $56 right now in two colors. They’re “extremely comfortable” and suited for any setting, according to shoppers.

Under Armour, Inc. (NYSE: UA, UAA) and the National Football League today announced a long-term partnership, under which Under Armour will become an official footwear and glove partner of the NFL ...