Haagen-Dazs turns to the stars of one of the world's biggest film franchise for its 2025 Super Bowl commercial, ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Twenty-two years after a horse reunited with its trainer during a break in the Super Bowl action and took the top spot in the ...

Twenty-two years after a horse reunited with its trainer during a break in the Super Bowl action and took the top spot in the 2013 USA TODAY Ad ... national block. Haagen-Dazs and Coffee mate ...