Die-hard ice cream fans can attempt to track Häagen-Dazs’s trip to the Super Bowl in a custom 1963 Cadillac by West Coast Customs, with a chance to earn prizes along the route if you spot them.

The Fast and Furious family is slowing down for their Super Bowl ad debut.. Michelle Rodriguez, Vin Diesel and Ludacris are starring in Häagen-Dazs' first-ever Super Bowl commercial, dubbed "Not ...

Joining the pumpkin spice crusade is Häagen-Dazs, with the announcement of its Pumpkin Spice Shake featuring Dulce de Leche ice cream. The shake was first launched in 2021 and will return ...