The actress reflects back on the franchise's staying power: "We never expected after the first ‘Fast and Furious,' almost 25 ...
Nothing quite says "Super Bowl" like Vin Diesel and ice cream. As companies roll out ad campaigns with some of the biggest ...
Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...
The countdown to Super Bowl Sunday is entering the homestretch and more people will likely be cheering the commercials than ...
The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...
Häagen-Dazs is getting in on the big game this weekend with its first-ever Super Bowl ad, which features a surprising ...
Häagen-Dazs is teaming up with West Coast Customs to create this one-off '63 Cadillac convertible with an ice cream freezer in the trunk, as seen in this video.
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