I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now.

One X account called the name shifts the “funniest series of inexplicable logo changes in corporate history.” "I never stopped calling it HBO Max btw, maybe Im the problem," another X account ...

No news on whether there will be an even newer logo, though the press release included an image of silver HBO lettering over a black background — similar to the Max app. Streaming services aren ...

Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived.

Streaming service Max ... HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering," the news release said. A new black and white ...

Months ago, the streamer also quietly tweaked its deep purple Max logo to match HBO network’s black-and-white color scheme — a subtle update that, in retrospect, likely signaled the bigger ...

The HBO Max logo is being displayed on a laptop screen in Krakow, Poland, on May 26, 2024. (Photo Illustration byKlaudia Radecka/NurPhoto via Getty Images) (NurPhoto, Klaudia Radecka/NurPhoto ...

That last part is code for, “Our customers all told us that ‘Max’ was a stupid name and we want HBO back.” The name change will happen this summer. Below is the new logo. Hopefully ...

as Max’s color scheme changed from blue to dark grey, the second shift since the launch with purple in 2020. The new logo preserves the rounded letters of the original HBO. Related Stories News ...

The decision comes about two months after the Max logo was resigned to look more similar to the classic black-and-white HBO logo. Shauna Spenley, Global Chief Marketing Officer of Direct-to ...

In 2023, Warner Bros. Discovery merged HBO Max and Discovery+ into a single streaming app called Max, with the puzzling decision to remove the HBO from the streaming app’s brand. Surprise ...