Independent Swiss watch brand H. Moser & Cie. is known for its daring creativity, especially with its Swiss Alp watch line that spoofed smart watches. Now, the brand unveils its last-ever Swiss ...

H. Moser & Cie Swiss Alp Watch Final Upgrade Courtesy of H. Moser & Cie The joke is, of course, on smartwatches. The Swiss Alp timepiece is 100 percent mechanical.

H. Moser & Cie. is a small Swiss watchmaker that produces around 1,500 watches a year. This limited production ensures that each watch is crafted with the utmost care and precision.

Where and when to buy it: H. Moser & Cie.’s Swiss Alp Watch Final Upgrade is available to reserve at the brand’s website now. The watch is limited to 50 pieces and costs $30,800.

H. Moser & Cie's Swiss Alp watch has been the true anti-Apple Watch, and the final version adds in some even cheekier swipes at the tech industry.

Swiss watchmaker H.Moser & Cie has decided to take on the Apple Watch. Not by creating a smartwatch of their own, but by making a mechanical watch that resembles it. Hodinkee had the exclusive on ...

In keeping with its reputation for making provocative, humorous and often controversial timepieces, H. Moser & Cie. is out with the Swiss Alp Watch Final Upgrade, the ultimate version of a model ...

The following year, H.Moser released a Swiss Alp Watch Zzzz version, with a black face instead; that was priced at a hefty $27,000, with only twenty of them made. Advertisement.

The Swiss Alp Watch from H. Moser & Cie looks just like the Apple Watch, but it's completely mechanical. It's said to cost $24,900.

H. Moser is calling time on its Swiss Alp Watch, a very serious piece of mechanical watchmaking that started life as the punchline to an industry in-joke.. After Tim Cook introduced the Apple ...

In keeping with its reputation for making provocative, humorous and often controversial timepieces, H. Moser & Cie. is out with the Swiss Alp Watch Final Upgrade, the ultimate version of a model ...