Non-alcoholic Guinness could one day be more popular than its traditional counterpart, an executive at the brand’s parent company Diageo has said. Anna MacDonald, marketing director at the ...

And we've been able to launch Guinness 0, which is a non-alc new execution from Guinness. And it's able to really bring in new consumers who weren't able to enjoy it previously.

The mainstreaming of non-alcoholic beer. Perhaps the biggest sign of non-alcoholic beer’s entry to the mainstream is that it’s not just a disruptor’s game. Starting in 2020, Guinness began ...

Guinness 0.0 has quickly become the non-alcoholic beer of choice, with sales doubling year on year. Once reserved for cans, it’s now pouring from taps in London pubs – but at over £6 a pint ...

The Adult Non-Alcoholic Beverage Association is less than a year old, but it already has more than 50 members, including 17 brewers that either feature non-alcoholic beer or focus on it exclusively.

Sales of non-alcoholic beer are soaring in the U.S., thanks to improved quality and taste, as well as generational shifts in drinking culture. For brewers, it is a welcome source of new growth and ...

Non-alcoholic beer is projected to grow by 8% this year, according to IWSR, making it the second-largest beer category worldwide in 2025; The sector's growth is largely driven by millennials and ...